Ichi-go Ichi-e
A Caffeinated Epiphany
Kanazawa, August 2024
TL;DR: I walked into a Kanazawa coffee shop 100 yen short of pudding and walked out with a philosophy lesson. Ichi-go Ichi-e – one time, one meeting. Pay attention.
Ichi-go Ichi-e (一期一会) is a Japanese philosophy meaning “one time, one meeting” – the recognition that every encounter is unique, unrepeatable, and deserves full attention. Rooted in tea ceremony culture, it’s the antidote to living on autopilot.
Ichi-go Ichi-e
As I slide open the wooden door, escaping the afternoon heat like a sweaty fugitive seeking salvation, I’m pleased to realize: Jackpot. Not a mouth-breathing Westerner in sight.
I’ve stumbled into authentic Japan, where even the most mundane cup of joe is elevated to a religion. Because, you know, Japan gonna Japan.
The young woman who greets me doesn’t bat an eye at my obvious foreignness. Sorry to disappoint, dear hostess, but I’m here for the real deal, not another tourist trap serving matcha frappuccinos with Hello Kitty latte art.
Seated at the bar, I’m handed a menu that makes my coffee-snob heart skip a beat. From Guatemala to Kenya, Indonesia to Colombia – it’s the United Nations of beans. Choose your fighter.
To my left, a distinguished Japanese woman sips her second cup, engaged in what I can only imagine is a riveting conversation with the stoic barista – the coffee-making patriarch of this operation.
Is she spilling the tea (or coffee) about the neighbor’s yappy dog? Or perhaps lamenting her niece Mariko’s struggles at university? For all I know, they’re discussing the humidity, but my imagination prefers a caffeinated soap opera. It is fun to play Detective.
The antique machinery catches my eye – a “Ditting-Swiss” grinder that’s probably older than me. It stands proudly among shelves of labeled jars, a testament to the timelessness of the bean. If machines could talk, this one would just say “Grind, grind, grind” in a thick Swiss accent. It has seen things.
One Time, One Meeting
But alas! My wallet betrays me. No credit cards accepted. After ordering a cup of the “House Blend,” I realize I am exactly 100¥ short of the homemade pudding (see photo below).
The sugar gods mock me. My taste buds stage a silent protest. I can almost hear them chanting, “We want pudding!” in tiny, disappointed voices.
Is it too late to dash to an ATM? No. The Japanese etiquette police would revoke my gaijin card immediately. Headline: “Foreigner Flees Café for Cash, Causes Cultural Crisis.” Ain’t nobody got time for that.
The coffee-making process unfolds like a slow-motion ballet. Grounds bloom under hot water poured from a silver kettle with the precision of a tea ceremony. It’s almost poetic, if poetry smelled like roasted heaven and took 10 minutes to brew. Patience, grasshopper. In this caffeinated dojo, haste makes waste.
I take a sip. It’s... fine. Nothing to write home about. But then again, I’m an espresso snob in a drip coffee world.
But you know what? The coffee isn’t the star here. It’s the slice of Japanese life I’m witnessing. Eavesdropping on a reality I can barely comprehend but thoroughly enjoy imagining.
I cast another longing glance at the strong-silent-gentleman to my right, scooping up his homemade pudding (you win this round, pudding). I get up and pay.
Once in a Lifetime
As I prepare to face the heat again, I’m struck by the concept of Ichi-go Ichi-e – “One time, one meeting.”
It’s a reminder that life is a series of fleeting experiences, each unique and impossible to relive. My high school Latin self would say Memento Mori. My current self just says: Pay attention.
The Japanese seem to have cracked the code, turning the ephemeral nature of existence into a reason for appreciation rather than mourning.
It takes me back to an elementary school epiphany: “Ich bin ich, und du bist du.” (I am I, and you are you). Profound stuff for a kid who had recently given up eating glue. But who knew that between grammar drills, I’d find the building blocks of philosophy?
My perspective is mine alone. It’s like we’re all watching the same movie, but everyone has their own Director’s Cut playing in their head. (and in my version, there’s always a witty narrator voiceover)
As I step out into the Kanazawa afternoon, I carry with me not just the lingering taste of roast, but a renewed appreciation for the present.
Arigato gozaimasu, Higashida Coffee. You’ve given me more than just caffeine; you’ve served up a slice of life. 🍰
Ichi-go, Ichi-e. One time, one meeting. One coffee, one epiphany.
Philosophical companion piece on time perception: ⬇️
The FOMO antidote that explores similar territory: ⬇️
Plus, presence vs. projection: ⬇️








Loved this one, the story of the elusive pudding.
This piece brought me back to that one time I visited some good friends in Berlin and I almost missed out on a delicious chocolate cinnamon roll, which would have been devastating for me (it could have ruined the entire trip!). Believe it or not, everything written on this post (word by word) was going through my mind as we wandered through Berlin looking for a store with my coveted roll.
Love this one little grasshopper, reading it made me feel I was there sipping those slices of awareness you so well describe. Wonderful 3-by-4 time signature character you've given to the narrative, nothing like waltzing through beauty to make you feel alive. Keep it up!!